Full Circle Case
Macobo-Stabo. A name with a long track record, but also with an image that hadn't grown along with the company.
The expertise was there. So was the ambition. What was missing was a brand that showed who they are today.
“Turn our complex expertise into a brand with a face.”
Macobo-Stabo brought a range of disciplines together: stability, building services, sustainability, acoustics and consultancy.
The brief was clear: create a sharp positioning and identity that expresses the company's versatility. And maybe give some thought to … the name.
How far do we take the rebrand?
We took Macobo-Stabo on a journey of change. Step by step, we laid bare the company culture, sharpened the mission and vision and defined the values. A fresh story took shape.
And in the end … a new name too.
Enter M-gineers.
A new identity was a given. A new name was more sensitive. Until M-gineers popped up in our brainstorms. The seed was planted.
The green M stayed as a subtle nod to the past, and at the same time became the leitmotif of the new brand.
Then came a brandbook, a website, photography, a testimonial film as kick-off, a recruitment campaign, advertising and social content. The new identity found its place everywhere.
A little later, the inviting tagline “Let’s meet, let’s match” saw the light of day too, with the M once again in a leading role.
From hard to pronounce to impossible to forget.
Letting go of a name with history? That's not something you do lightly.
But sometimes you know it's time for something that sounds better, sticks better and says more about who you are today.
M-gineers was that leap. With the necessary powers of persuasion on our side and a healthy dose of guts on the client's, the new name was embraced. Thanks for the trust!
Brand identity
Brand strategy
Rebranding
Graphic/print design
Photography
Photography
Photography
Photography
Photography
Video
Animation & motion graphics
Website
Social media
The M-factor
